How Much Does Self Tanner Cost? – 11 Examples

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Ever wondered how much self-tanner typically costs?

Although you could easily search the web, I wanted to put the information in one concise, easy-to-find location with several examples.

So much do self-tanners usually cost?

Typically self-tanner costs an average of around $10 per bottle. Self-tanner prices range from around $6.00 per bottle to around $100 for extremely premium brands. The most popular self-tanners cost around $20-30 for an 8 oz bottle.

Alright, now that we have a general idea of the price range of sunless tanners, let’s look at a bunch of examples.

How Much Is Self Tanner?

Alright, so I’m going to organize these sunless tanners by price from low to high. Please note that these prices are approximate, as prices of products change so frequently in today’s market.

Self-Tanners

These are entry-level self-tanners that are great to start with. Most can be found at your local drug store, grocery store, or supermarket.

They’re perfect if you’re new to self-tanning or have a low budget.

Banana Boat Light Medium Self Tanning Lotion – Approx. $6.00Bannana Boat Self Tanning Lotion

This is an extremely popular entry-level self-tanning lotion that you can pick up at just about any grocery or drug store.

Offering a light color and lotion texture, it’s easy to apply and achieve the color you’re looking for.

Although it doesn’t have the quality of a much higher-priced item, it’s a great place to start.

If you’re interested in trying it, you can also get it on Amazon.

Suave Visible Glow Self Tanning Lotion – Approx. $8.00Suave Visible Glow Self Tanning Lotion

A fairly good low priced sunless tanner that many people like.

Suave is known for being a value brand, and this bargain self-tanner can be found at most grocery and drug stores.

It’s certainly not my favorite, but a good representation of a bargain self-tanner that you can use for a while.

If you’re interested in checking it out you can pick it up here.

Anjou Organic Natural Tanning Lotion – Approx. $9.00Anjou Self Tanner

Another fairly popular entry-level self-tanning lotion that you’ll mostly find online, Anjou is great for people new to tanning.

It’s one of the more inexpensive natural sunless tanners on the market, so go ahead and try it!

You can pick it up on Amazon right here.

Jergens Natural Glow Sunless Tanning Mouse – Approx. $10.00Jergens Natural Glow Sunless Tanning Mousse

Jergens is a huge player in the beauty industry, and they certainly don’t shy away from the self-tanning market.

This is one of their entry-level self-tanners that is priced very affordably.

It’s a tinted mouse, so it will have a guide color to help you see where you’ve applied it. Because it’s a mousse, it will dry quite quickly.

You can probably find this at a store near you or buy it online.

Fake Bake Flawless Darker Self Tanning Lotion – Approx. $14.00Fake Bake Flawless Darker Self Tanning Lotion

Fake Bake is a company that has been huge in the sunless tanning market since the beginning.

Just as Kleenex is synonymous with facial tissue, Fake Bake is synonymous with quality sunless tanners.

Most of their products are in the low-to-mid price range but are extremely great value.

They have quite a few products that you can pick up on Amazon.

Miami Gorgeous Instant Self-Tanning Mousse – Approx. $18.00Miami Gorgeous Self Tanning Mousse

Miami Gorgeous self-tanner is extremely popular and well-reviewed online and falls into the mid-low price range.

It’s a good value for the price, but it won’t be quite the quality you should expect from some of the self-tanners farther down the list.

Many people love this stuff and swear by it, so feel free to give it a try.

Skinerals Organic Sunless Tanning Bronzer – Approx. $20.00Skinerals Organic Sunless Tanning Bronzer

Skinerals is a monster in the sunless tanning industry. You’ll probably find this exact self-tanner on most websites’ top self-tanners of 2018 list (including my own buyer’s guide).

This all-natural product is extremely high-quality for the price. You really can’t go wrong with Skinerals sunless tanner.

If you want to try some you can pick it up here.

Expensive Self-Tanners

Now we’re going to get into the slightly higher-priced self-tanners. I personally don’t think these are unreasonably expensive; in fact, this is the price range that I suggest most people look at.

I often recommend St. Tropez Self-Tanning Mousse because I absolutely love it, and it falls into this category.

Many people would consider these expensive self-tanners, so I wanted to separate the categories.

Bahama Tan Medium Tint Organic Self Tanning Lotion – Approx. $25.00Bahama Tan Self Tanner

Another extremely popular fake tan brand that you can pretty much only find online, Bahama Tan, is very well-liked and reviewed.

It’s another fairly affordable organic self-tanner that most people get extremely good results from. It’s a medium color, so it should work for most people.

If you’re interested in trying it you can pick it up here.

Beauty By Earth Organic Self Tanner – Approx. $27.00Beauty By Earth Self Tanner

You’ll find this on just about every top list of self-tanners online. This stuff is absolutely fantastic and deserves all the praise it gets.

With this bottle, we’re starting to get into the mid-high price range for self-tanners, which, if you can afford it, is where most of the products I recommend fall.

This one by Beauty By Earth and the next one by St. Tropez are two of my favourite self-tanners at any price.

If you want to give this stuff a try you can pick it up here.

St. Tropez Self Tan Bronzing Mousse – Approx. $29.00St. Tropez Self Tan Bronzing Mousse

Ok, I talk about this product plenty in other articles so I won’t go into it too deep.

I think St. Tropez makes some of the highest quality self-tanners on the market, and you should certainly give it a try.

I think around the $25.00 – $35.00 price range for self-tanners is really the sweet spot for self-tanners.

There are certainly cheaper products and more expensive products, but I think this is where most people should try to live for their self-tanners.

If you want to try it out you can get it here.

Vita Liberata Organic Self Tanning Mousse – Approx. $45.00Vita Liberata Organic Self Tanning Mousse

Now we’re getting into the higher-priced self-tanning lotions and mousses with Vita Liberata.

They make a fairly wide variety of self-tanners that are a bit more expensive but are very high quality.

I personally don’t believe they’re worth 50% more than St. Tropez, Beauty By Earth, or some of the other mid-price self-tanners on the market.

Some people love this stuff, so if you want to try it you can get some here.

Final Thoughts On How Much Self Tanner Costs

Ultimately, self-tanner costs a wide range, from around $6.00 to $50.00 or more. I personally find that the best value is the moderately priced fake tan products around the $30.00 range.

I hope this article helped you better understand the cost of these products. If so, or if not, let me know in the comments below!

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